Sync Gems

Music industry veteran Michael Elsner shares his remarkable journey from guitar player to successful music licensing professional, revealing invaluable insights about the sync licensing business. Starting in Woodstock, NY, Elsner's path led him through Nashville's studio scene to Los Angeles, where he discovered the lucrative world of music licensing. His experience spans from American Idol to international touring, highlighting how diversification in the music industry can lead to sustainable success. The conversation explores the business of music licensing, including detailed insights about payment timelines, royalty structures, and the importance of building a quality catalog. Elsner's story demonstrates how musicians can build passive income through sync licensing while maintaining their performance careers.
Get your free 11 gems pdf here:
https://www.roymatz.com/gemspdf
 
Sync Titans (Michael’s community)
https://www.elitemusiccoaching.com/community

In this episode I tell you all about my wins and losses from 2024. I dive deep and talk about the amazing vision I see for "sync gems" in years to come

In this episode, we sit down with Ryan, a multi-talented musician and sound designer, to explore his unique journey from being a drummer in rock and funk bands to electronic music production, sound design, and creative direction. Ryan shares invaluable insights for musicians, composers, and creatives looking to navigate the ever-changing landscape of the music industry.
We talk about the power of in person communications, being personable and easy to communicate with, persevering, having proper metadata, saving stems and Ryan shares insane stories from his journey.
 
Contact Ryan
LinkedIn: Ryan Dickinson
Email: info@one-stop-music.com.au
Download my free 11 gems pdf
https://www.roymatz.com/gemspdf

On this episode we talk to Brianna Shelko about making money in the sync biz. We talk about selling masters, the state of upfront fees, and her move from the world of social media marketing back into music (which she has been pursuing since the age of 8)
We get into depth about her story of starting “Level up music Productions”. making it as a musician, and Brianna Shares vulnerably about some of her low moments she had to navigate through in the last decade.
 
About Brianna:
Brianna Shelko stands at the forefront of the sync songwriting scene, seamlessly blending creativity and business acumen to redefine the landscape of custom white-label songwriting camps. As the driving force behind Level Up Music Productions, she has successfully positioned the company as the go-to destination for bespoke musical compositions, providing an innovative approach to meet the unique needs of libraries, film studios, TV, and beyond.
 
Connect with Brianna:
https://www.linkedin.com/in/briannaleveledup/
 
Download my 11 gems pdf:
https://www.roymatz.com/gemspdf

On this episode we talk about how to actually make long lasting connections with key people in the industry. Eddie breaks down his story of many rejections until starting to build his amazing company “music of the sea”. We get into how to actually understand who to send music to, and how to approach them, we also get into the importance of real life connections with these people and Eddie has taken a very interesting and practical approach to connect to these key people.
 
Eddie has worked on projects like “Guardians Of The Galaxy 3”, “once upon a time in Hollywood” and has had music placed in thousands of different places
 
Eddie’s Books
https://www.amazon.com/Sync-Empowerment-Eddie-Caldwell/dp/B0DK15HWCQ/ref=sr_1_1?crid=1W1ONTISFSBF0&dib=eyJ2IjoiMSJ9.oZERcaWDiRUipC2BVGtQURhTWIedVmqE0K4fqjUkTLwMNIxCCLYX5mtx9EoB_QWKIXxvPcJCmkh6J2V1aIAG5bCkCsXRWgyjzFEGs6N0sukFYtFJCk-6x2si5caHoaNnmobq626E5wyXDUbenGmK2d9AmcGQ8ygSMAaGkzbA63jP3rJMqR0zBiaBBS78qkNbV1dB6Oags89TOGB4OFnUqat3y5yrT9uawAX1V0sdfV4.ErR2p6FFED_5fB0jMfElM9eHMjHvG27OPitOMT63ZJ8&dib_tag=se&keywords=eddie+caldwell&qid=1734165723&sprefix=eddie+caldw%2Caps%2C454&sr=8-1
 
Download my 11 gems FREE PDF here:
https://www.roymatz.com/gemspdf

From Emmys, ads, theme songs, tens of thousands of placements- you name it and these guys have done it.
Eddie Wohl, Tim Edwards and Tim Mosher have decades in the sync world and they don’t hold any information back in this jam packed episode.
We talk about what it really takes to have placeable music and to make an actual living from sync, and there are some hard truths there. We also talk about market research, the importance of realizing what you are doing right and the ability to see the bigger picture in order to avoid the mistakes the ego has us make.
 
This episode is an absolute amazing one
 
Evil Genius FB group:
https://www.facebook.com/groups/877961207308818
 
Want my “11 gems for a successful sync career” free PDF?
https://www.roymatz.com/gemspd
 

In this episode I talk about the process I’ve been through and the way I’ve become way better at understanding who to work with, what strategies to put in place, and how most of my placements are from tracks from the last year.
This podcast is a reflection at my journey but will hopefully give you little sync nuggets to go get it yourselves
 
Want my 11 gems free pdf??
https://www.roymatz.com/gemspdf
 
Want to get coached by me?
https://www.roymatz.com/work
 
 

On this episode we get deep into what it means to be a music supervisor, what a sync agent’s relationship looks like with supervisors and musicians. We also go into the little things and painful truths that no one wants to tell you about music supervisor’s ability to place your music, and many more subjects.
 
Want me to coach you in your sync journey?
https://www.roymatz.com/work

On this podcast we talk about a wide arrange of subjects. From steady music income, the commonalities between organized crime and the music industry. 
We also talk about Derek’s rise to being in the top of one of the biggest independent sync labels in the world (Megatrax). 
We also dive in to working in an Indie label, and the advantage of an Indie label vs a bigger label and more.

On this episode I talk about my latest experience with feeling down, moody, doubtful about myself, and feeling unworthy.
I had a rough few months of moments where I thought maybe I should stop doing this music thing, and to tell you that i'm completely out of these grounds would be a lie, but my situation has improved significantly because I was able to follow a few principles which I share in this episode
Hope you Enjoy