Sync Gems

In today's episode, we talk to APM's music marketing director, Sarah Scarlata, about music and its ability to enhance stories in ads, TV, and movies. We dive into how APM has positioned itself so that major artists like Kendrick Lamar, Eminem, Chance the Rapper, LL Cool J, Dr. Dre, and many others sample their music. We also discuss the importance of asking curious questions to gather the information we need to thrive in the music industry. Sarah shares a wealth of resources and conferences you can attend to elevate your music career. This episode is an absolute BANGER
 
Resources
Tunefind.com
 
APM sampling Spotify link -https://open.spotify.com/playlist/3LwF91cgXBmboD3T5TA1FD?si=baa1758739614b1f&nd=1&dlsi=def4e92e1cc54b41Sarah’s favorite APM tracks sampled in commercial music - https://classic.apmmusic.com/blog/top-ten/hip-hop-turns-fifty-apms-top-ten-samples-in-hip-hop
 
 
Connect with Sarah:
IG- @sarah_scarlata
LI- https://www.linkedin.com/in/sarahscarlata/
 
 
 
Want me to mentor you for 4 weeks?
Roymatz.com/work

Itamar Carmel is a part of the amazing group of composers named Arb4. They have worked with the likes of riot games, Call of duty, marvel, paramount, valorant and way more.
In this interview we get into the importance of teamwork in sync, we talk about playing big, the importance of mentorship and we get into how to see trends and be of service to the people you want to work with.
This interview was absolutely brilliant
 
Connect with Itamar:
IG @itamarcarmel
LinkedIn: https://www.linkedin.com/in/iitamarcarmel/ 
Arb4 (itamar's quartet): https://www.arb4.io/
 
Want me to mentor you?
http://roymatz.com/work 

On this episode I talk about the importance of goals, and the reason they should be big enough for you to grow towards. I also talk about who are the people I think should surround you and how to know if you are in the right place.
If you want to do a 4 week mentoring program with me go to:
https://www.roymatz.com/work

On this episode we go back to basics, we dive into what libraries you should sign your music with, we go into what success means in sync and we talk about how AI may or may not take our place. We get into what creativity & skills mean in sync and dive into many more things
 
K3lvin Kaos's Bio:
Keith Joseph Anderson aka K3lvin Kaos is a music producer from the DC/MD/and VA area, He has had placements with ABC, NBC, FOX Sports, ESPN, Discovery, NFL Network, NBA Network, Food Network, BET and more As far as recording artists are concerned, Keith has produced for several dozens of artists and most notably for Mickey Factz, Vado, Tabi Bonney, Dia Michelle, Tyler Royale, Letta J and many more
 
Connect with Keith
https://www.linkedin.com/in/keithanderson1985/
 
IG: @k3lvinkaos
 
4 Week Mentorship program with me:
https://www.roymatz.com/work

In this episode I talk to you about what are the downsides and upsides of going to conferences.
I share my experience as an introvert and why I choose to go to conferences even though my energy level lowers significantly around other people.
I talk about the money aspect and if it is worth the investment to go to music conferences
I also explore ways to actually make the most out of your interactions in conferences.
 
So tune in!
 
 
4 week mentorship with me:
https://www.roymatz.com/work
 
Book discussed in episode:
The Alter Ego Effect- Todd Herman
https://www.amazon.com/The-Alter-Ego-Effect-Todd-Herman-audiobook/dp/B07J1LB6H8/ref=sr_1_1?crid=120YIEDOYHQ07&dib=eyJ2IjoiMSJ9.C1MJZqmH4QJEhW6qNP4xPXWd1q4qk8GAHAaxc_3UIlDyUtug_ksCtfTJMmc6yC5UuRjSTDbgL-ybha136rYAV883eqYueummZADY8e1r9SjQqoxLP9DHhSLLjy876tlkKC4ClnpanXa-fOqP2ECH5Ib0pCjUtpwBDO0Gd5qsyrmDvN_NHEridfCezouNQn0cYmwrw7XRNl4RwZ4z5TUaE6rztGVy3oYnHq9UCLbpmEE.ySt2H3w1wSK8wWl1IWGBBUq-mqt0B6Qb7vK8KCV-NXM&dib_tag=se&keywords=the+alter+ego+effect&qid=1727848517&sprefix=the+alter+e%2Caps%2C628&sr=8-1

On this amazing episode we  talk about finding your identity and caring your path in the sync space. We also talk about using emotion to push a message and what being the male Lizzo means.
We also get into what labels are looking for and how to make your tracks even more suitable for sync.
 
Make sure to listen to the end because this podcast is AMAZING
 
James’s Bio:
James Gardin is a musician who's been around the block...a few times. With a 20-year career under his belt, this Lansing, Michigan native has seen it all - from playing to empty bars to performing with big-name artists like Bryce Vine, Jack Harlow, KING, MURS, Macklemore, and Quinn XCII. Gardin's music has been featured on TV shows and films like ESPN's " First Take , CW's "All American," ,"Queen Sugar," Bloom, and "Block Party," proving that he's not just a one-hit wonder. And if that's not impressive enough, he's also had his tunes played on Hot97 - you know, the radio station that's heard by more people than a screaming toddler in a quiet restaurant. But what really sets James Gardin apart is his niche. He creates empowering, encouraging music for TV, film, and fans alike, all while using faith as a sonic/lyrical foundation. If you're looking for a musician who's got talent, heart, and a sense of humor (because let's face it, he's got to have one to have lasted this long in the industry), then look no further than James Gardin.
 
Get in touch with James
https://www.supercleanjames.com

On this episode we get into the world of music for ads. Opiyo talks about his amazing journey and how the art of asking questions has gotten him to where he is today. We talk about how ads work, who is in charge of music in ads, when music comes to play and who are the key players in putting your music in there.
 
This was a fascinating one, make sure to let me know what your thoughts are
 
Connect with Opiyo
https://www.linkedin.com/in/opiyo/
 
opiyo.okeyo@gmail.com

When people talk about networking they tend to talk about it in a very surface transactional way (ie: i gave them the song they needed and got a huge payday).
I believe that the most amazing things happen when we are in tune with the systems that need to take place for us to elevate, so in this solocast I break down what steps I take to create a great network of people who actually want me to achieve what ever it is I want.

With placements like League of legends, google, call of duty, battle field, riot games (and many more) Hermann is not a stranger to success. In this conversation We dive deep into some real talk about music—like navigating the ego, knowing your worth, collaborating with others and more. Herman's journey working with 2wei and starting to do his own thing with custom music gigs. We also get into staying curious, bouncing back from rejection, and figuring out the unknowns. Hermann keeps it real about why sticking to a brief can be a challenge in custom projects and why consistency is key to hitting those big goals in the music biz. This one was a lot of fun to record
 
Connect with mr. Herms
https://www.linkedin.com/in/hermann-mr-herms-schepetkov-7416a1191/

On this episode with Phil Lober, we talk about a range of subjects. From blacklisting to the delicate balance of knowing when a track is complete, Phil shares candid experiences and expertise. We explore the challenges and rewards of collaborating with a huge live orchestra, and gain fresh perspectives on achieving success in trailer music in these times. We also delve into unique insights like the surprising parallels between the game Kirby and the essence of success. Whether you're an aspiring musician or simply curious about the magic behind memorable soundscapes, this episode is dope!