Sync Gems

ep40 From Warner Music To Silverside: Navigating The Industry w/ Mike Locke

Mike Locke, a former member of Warner Music turned founder of Silverside agency, takes us on a journey from his beginnings at Warner Music to the establishment of his own successful sync agency. Mike discusses his initial pull towards the music industry and provides insights into how one can ascertain if a career in music is the right fit. He delves into the importance of recognizing a sustainable passion and leveraging innovation, drawing from his experiences at Warner to kickstart his agency. Mike also sheds light on the often overlooked aspects that music agents dislike when composers submit their work, offering valuable perspective for aspiring musicians. Moreover, the episode touches on the evolving landscape of the industry and its potential future directions.
 
 
Silverside Agency:
 
http://silversideco.com
 
 
Mike Locke (Linkedin)
https://www.linkedin.com/in/mike-locke-749bb54/

From Zero To Scoring A Paramount Film w/ Jonathon Deering

Join us in this captivating episode of Sync Gems as we sit down with the incredibly talented custom music producer, Jonathon Deering, whose exceptional work has graced blockbuster movies such as Spider-Man, Flash, Batman, Minions, and many more. Together, we delve into the profound insights and experiences Jonathon has garnered throughout his remarkable career. Discover the secrets to finding your bliss in music and unlocking the path to success in the competitive world of music production. Explore the nuances of knowing when to persevere and when to gracefully step back from creating music. Gain valuable knowledge as Jonathon shares diverse approaches to excelling as a sync composer, while also celebrating the victories that make the journey worthwhile.
 
Connect with Jonathon
https://www.jonathondeering.com

ep38 Music Coordination, Music Supervision & Everything In Between w Sofia Del Valle

On this episode we have Transit's music coordinator, Sofia Del Valle, she sheds tons of light on the craft and artistry behind music coordination & supervision, highlighting how a single placement can transform one's entire career (we go into the story of "stranger things" specifically). Tune in to discover valuable insights getting on agencies radars, the significance of having a stellar reel and website, and how networking plays a pivotal role in achieving independent success in this competitive industry.
 
Connect with Sofia:
https://www.linkedin.com/in/sofia-del-valle/

ep37 Setting Yourself Up For Sync Success w/ Morgan Mcknight

On this episode we have Morgan McKnight, the Executive Director of the Production Music Association (PMA). Join us as we discuss moving forward in your endeavors and the importance of being dedicated to learning. Morgan explains what PMA is and why the sync community is a great place for creatives.
We also explore the latest trends in the library world and learn how to stay true to yourself in the music industry. Additionally, Morgan shares valuable insights on getting paid for your work in the library field. 
 
Connect with Morgan
 
IG: @morganmcknight
Linkedin: https://www.linkedin.com/in/morganmcknight/
 
PMA
https://pmamusic.com
 
PMC 2023 (production music conference)
https://pmamusic.com/events/pmc-2023/

ep36 Sharing Your Gift & Activating Your Sync Magnet w/ Bryce Green

On this episode I speak with Bryce Green, who has recently landed a huge Pizza hut campaign, Connor McGregor’s documentary, Bel-air and more. 
He has a lot to teach about his rise to greatness and how you can do it too.
We talk about sharing your gifts in sync, we talk about how to decide who to collaborate with and also about how putting in the work in the direction that you know you’re meant to go is the most important thing you can do for yourself
 
Connect with bryce
 
IG:  @brycegreenmojo
Linkedin:  https://www.linkedin.com/in/bryce-green/
Spotify: https://open.spotify.com/artist/0dYp8xHqG4qZX3G7NxSbbc?si=ehm2ZGWkSsWzIi-Jv6MO0w

ep35 Sync Agencies& Sync Agents: Everything YouNeed To Know w/ Rashad Richardson

In this episode, we get into sync agencies, the job of a sync agent, and learn the crucial knowledge and experience required to pitch your music effectively. We talk about the importance of a solid team and get into valuable tips on submitting your music to an agency. Don't miss out on this transformative episode.
 
 
Rashad’s Bio:
Rashad comes from a strong background in the music publishing industry. He worked at Universal Music Publishing for nearly 5 years while licensing music for Film/TV. After his tenure at UMPG, Rashad founded Madden Flow Entertainment. 
Madden Flow Entertainment is an independent music licensing agency that represents music from a diverse range of talented creators. Rashad does creative music searches, music clearance, and music supervision. Rashad has secured partnerships with labels such as Slip N Slide Records, which control the Masters rights to Rick Ross' early catalogue of music. He also has partnerships in place with creative teams and music publishers in 5+ countries. He has pitched and licensed music that has landed in projects seen on Amazon Prime, Hulu (FX), ABC, CBS, Netflix, and more. He has Music Supervision credits that include Marvel's M-Power Documentary and Disney's Avatar 2: The Way of the Water Featurette.
 
 
 
Connect With Rashad
 
IG: @shadthesyncplacer
 
Linkedin: https://www.linkedin.com/in/rashad-richardson-8a176959/
 
Rashad’s Agency: 
https://www.maddenflowentertainment.com

ep34 Sync Agencies, Samples & Everything in between w/ Joshua Williams AKA xJ Will

On this episode we get into things I really wanted to know for myself.
We unravel the importance of simplicity in sync, exploring the main differences between sync agencies and music libraries. We talk about different uses composers can have with AI. We Delve into the controversial realm of using samples and why in some cases they should be avoided. This episode is jam packed with gems! so enjoy it.
 
xJ will's Bio
Meet Joshua Williams, a versatile and accomplished artist/composer hailing from the Midwest. Josh honed his craft through touring internationally with various indie bands and artists.His travels and experiences gave birth to a unique writing style, leading him to become a sought-after film composer. In addition to his successful career in music, Joshua is also an educator for independent music creators, sharing his knowledge and insights on sync licensing and building an audience through platforms like TikTok and Instagram.He has Placements with Lionsgate Films, Apple, Warner Brothers, and CBS, among others
 
Contact Josh
IG: xJ_will
Youtube: https://www.youtube.com/@xj_will
https://stan.store/xJ-Will
 
Michael Maas's Course (last week with %30 off)
cupon code SYNCGEMS30
https://michaelmaas.krtra.com/t/WSjF90n5QLYf
 

ep33 Sync Music Business- Filling The Gaps w/ Michael Maas

In this episode we explore a wide range of topics including understanding the perfect placement for your music, the growing demand for vocals by publishers, effective strategies for navigating the sync music business, the importance of clear communication with publishers, lesser-known insights that can elevate your sync music game, and the vital art of balancing creativity with the business side of the industry. 
 
Michael Maas has been on episode 18 and told his story there, but in short- he is an industry vet, an award winning composer, has had huge placements along his career (Star wars, Jurassic park, Dune Call of duty and more) , has a publishing company of his own and a huge wealth of knowledge in the space. Episode 18 dives in to his story and background,
 
Michael Maas’s Course
 
Link for a 30% discount ( with cupon code SYNCGEMS30 ):
https://michaelmaas.krtra.com/t/WSjF90n5QLYf
 
Connect with Michael:
https://linktr.ee/michaelmaas

ep32 Writing For Indie Films, Collaborating & Meeting Your Idols For Lunch w/ Andrew Lipow

On this episode we delve into the intriguing realm of collaboration, exploring the hows and whys, the importance of actively meeting people face to face, and the delicate balance between quantity and quality in sync. We'll also uncover the secrets behind writing for indie films, discussing the intricacies of payment, how to break into scoring for indie projects, and the age-old debate of working for free. Don't miss this enriching episode filled with valuable insights from a true master of his craft! 
 
 
Based in the heart of the entertainment industry, Los Angeles, Andrew is a multifaceted musician, songwriter, arranger, and producer who’s had his music placed in shows like American Greed, RuPaul's Drag Race, Forensic Files II, Love & Hip Hop Miami, Very Scary People, and Celebrity True Crime Story.
 
Connect With Andrew:
https://andrewlipow.com

ep31 Networking On The Journey To The Top w/ Marcus Manderson

This time we sit down with the talented Marcus Manderson, an emerging force in the sync world who recently celebrated his first collaboration with Disney. With an unwavering determination to achieve greatness, Marcus shares his invaluable insights into the art of networking, revealing the transformative power of reaching out and cultivating connections with the best in the business. Get ready to be motivated, empowered, and inspired by Marcus Manderson's incredible story.
 
Connect with Marcus:
https://withkoji.com/@dafingaz?fbclid=IwAR1xB8ik69N-oDysbgX3lOWr_Lzn3HPGvUM68inr507OlYr54q0tU9ypR1c